E-commerce continues to take share from physical retail globally, with a diverse ecosystem of platforms, marketplaces, and logistics enablers benefiting from the shift. Amazon remains the dominant force in the US, while Shopify powers the independent merchant layer and MercadoLibre leads in Latin America. Booking Holdings and Expedia show that the e-commerce model extends well beyond physical goods into digital travel commerce.
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4.8
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2
4.7
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3
4.6
New
4
4.4
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5
4.0
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6
3.9
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3.6
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3.6
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3.3
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