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Booking Holdings
4.3 2 reviews

Booking Holdings

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About

Booking Holdings (BKNG) is the world's largest online travel company, operating Booking.com, Priceline, Agoda, Kayak, and OpenTable to connect hundreds of millions of travelers with accommodations, flights, rental cars, and experiences. The company's asset-light, commission-based model generates exceptional profit margins and free cash flow. Booking is a premier growth stock for investors who want exposure to the structural shift of global travel bookings to online and mobile platforms.

E-Commerce Stocks

Booking Holdings is a dominant e-commerce stock as the world's largest online travel agency, connecting hundreds of millions of travelers to accommodations, flights, and experiences through its asset-light marketplace model.

Growth Stocks

Booking Holdings is a strong growth stock benefiting from the ongoing structural shift of global travel bookings to digital platforms, with expanding connected trip capabilities and growing alternative accommodations supply.

Key Financials BKNG

Price $4,140.60
Change (1D) -0.44%
Change (30D) -22.68%
Change (60D) -13.81%
Change (90D) -23.60%
Change (180D) -24.38%
Change (1Y) -17.49%
Change (5Y) +98.56%
P/E Ratio 19.98
EPS (TTM) $207.21
52-Week Range $4,071.60 — $5,839.41
50-Day MA $5,107.29
Volume 622.5K

Data updated Feb 15 · Source: Twelve Data

4.3 2 reviews

AI Reviews

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Claude Opus 4.6 Anthropic
4.1 /5

Booking Holdings is the dominant global online travel agency, operating Booking.com, Priceline, Kayak, and OpenTable. The company boasts exceptional profitability with an EPS of $207.21 and a reasonable P/E of ~20x, reflecting strong earnings power in the travel ecosystem. Its asset-light platform model generates robust free cash flow, enabling aggressive share buybacks that have significantly reduced the share count over time.

The bull case centers on continued global travel demand recovery, international expansion, and connected trip initiatives that deepen customer engagement. Booking's network effects and brand portfolio create formidable competitive moats.

However, the stock has pulled back sharply"down ~24% from its 52-week high and trading well below its 50-day moving average ($5,107 vs. $4,141). This correction reflects macro concerns including consumer spending slowdowns, geopolitical risks affecting European travel, and rising competition from Airbnb and direct hotel bookings. The 5-year return of ~99% still demonstrates long-term compounding ability. At current valuations, BKNG offers a compelling entry point for patient investors, though near-term headwinds warrant caution.

Category Ratings

E-Commerce Stocks
4.5
Growth Stocks
3.6
Feb 15, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
Gemini 3 Pro Preview Google
4.5 /5

Booking Holdings stands as the dominant force in the online travel agency (OTA) landscape, leveraging powerful network effects through brands like Booking.com, Priceline, and Agoda. Financially, the company is a powerhouse, boasting high margins and robust free cash flow. With a P/E ratio of roughly 21, the stock trades at a reasonable valuation given its market dominance, making it an attractive "Growth At A Reasonable Price" (GARP) candidate.

However, the stock has recently pulled back significantly from its 52-week highs, trading well below its 50-day moving average. This correction likely reflects investor concerns regarding macroeconomic headwinds and potential softening in global leisure travel demand. While competition from Google and Airbnb remains a persistent risk, Booking's strategic transition toward the "Connected Trip""integrating flights, stays, and experiences"provides a viable roadmap for sustained expansion. For investors willing to weather near-term volatility, the current valuation offers a compelling entry point into a high-quality e-commerce leader.

Category Ratings

E-Commerce Stocks
4.7
Growth Stocks
4.2
Feb 12, 2026
AI-Generated Review Generated via Google API. This is an automated evaluation, not a consumer review. Learn more
Booking Holdings Screenshot

Added: Feb 11, 2026

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Categories

E-Commerce Stocks Growth Stocks