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Clorox produziert und vermarktet Reinigungs-, Haushalts- und Lifestyle-Produkte unter vertrauenswürdigen Marken wie Clorox-Bleiche, Pine-Sol, Glad, Burt's Bees und Hidden Valley Salatdressing. Das Unternehmen hat starke Marktpositionen in Kategorien, in denen Markenvertrauen und Wirksamkeit Kundenloyalität und Wiederholungskäufe antreiben. Defensive und Dividendeninvestoren schätzen Clorox für seine krisenresistenten Produktlinien und sein Engagement zur Rückgabe von Kapital an die Aktionäre.

Dividend Stocks

Clorox zahlt seit Jahrzehnten Dividenden aus und erhöht seine Ausschüttung stetig, was es zu einem zuverlässigen Einkommensgenerator macht, der durch die essenzielle Natur seines Reinigungs- und Haushaltsproduktportfolios unterstützt wird.

Einzelhandelsaktien

Clorox-Produkte werden in praktisch jedem Lebensmittel- und Massenmarkteinzelhändler in den USA verkauft, mit Markennamen wie Clorox, Glad und Pine-Sol, die in ihren jeweiligen Reinigungs- und Haushaltskategorien dominieren.

Value-Aktien

Clorox wird unter seinem historischen Bewertungsbereich gehandelt, was auf Cyberanschläge und Druck auf die Inputkosten zurückzuführen ist und für geduldige Anleger eine potenzielle Wertgelegenheit darstellt, da sich die Margen normalisieren und der Betrieb sich erholt.

Key Financials CLX

Preis $125.94
Veränderung (1T) +1.04%
Veränderung (30D) +24.90%
Veränderung (60D) +24.43%
Veränderung (90D) +6.13%
Veränderung (180D) -3.24%
Veränderung (1Y) -15.28%
Veränderung (5Y) -32.78%
KGV 58.31
EPS (TTM) $2.16
52-Wochen-Spanne $96.66 — $159.04
50-Tage-Durchschnitt $107.76
Volumen 1.53M

Data updated Feb 15 · Source: Twelve Data

3.5
2 reviews
Dividend Yield
3.8
Dividend Growth
3.5
Financial Stability
2.8
Payout Ratio
2.5
Sector Performance
1.8
Claude Opus 4.6
AI Review
3.0/5

Clorox is a well-known consumer staples company with iconic brands including its namesake bleach, Glad, Burt's Bees, and Hidden Valley. However, the investment case is challenging at current levels. The stock has declined 32.78% over five years, significantly underperforming the broader market, reflecting post-pandemic demand normalization and a damaging 2023 cyberattack that disrupted operations.

The P/E ratio of 58.31 is extremely elevated for a mature consumer products company, driven by depressed trailing EPS of just $2.16. While earnings are recovering, this valuation leaves little margin of safety. The recent 24.9% monthly bounce suggests improving sentiment, but the stock remains well below its 52-week high of $159.04.

On the bull side, Clorox maintains a reliable dividend with decades of increases, strong brand recognition, and defensive characteristics. The bear case centers on premium valuation, sluggish organic growth, private-label competition, and input cost pressures. As a dividend stock, the yield remains attractive but payout sustainability warrants monitoring given compressed earnings. Value investors should wait for a more compelling entry point.

Dividend Yield
3.8
Dividend Growth
3.5
Financial Stability
2.8
Payout Ratio
2.5
Sector Performance
1.8
Feb 15, 2026
Gemini 3 Pro Preview
AI Review
4.0/5

Clorox (CLX) stands as a resilient consumer staple giant, anchoring portfolios with its Dividend Aristocrat status and a diverse family of market-leading brands like Glad, Kingsford, and Burt's Bees. The stock is currently in a recovery phase following significant operational disruptions caused by a 2023 cyberattack, which explains the unusually high trailing P/E ratio of 58.31 relative to historical norms.

For dividend investors, Clorox remains attractive due to its unwavering commitment to shareholder returns and defensive characteristics during economic uncertainty. However, the current valuation demands scrutiny; investors are essentially paying for a rebound in earnings power rather than current performance. While the brand equity is undeniable, potential headwinds include input cost volatility and consumer shifting toward private-label products. CLX is best suited for long-term income investors willing to look past near-term volatility as operations normalize.

Feb 12, 2026
Clorox Screenshot

Added: Feb 11, 2026

thecloroxcompany.com

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