AI-generated content for informational purposes only. Not financial advice. Always do your own research.

About

Clorox manufactures and markets cleaning, household, and lifestyle products under trusted brands including Clorox bleach, Pine-Sol, Glad, Burt Bees, and Hidden Valley ranch dressing. The company occupies strong market positions in categories where brand trust and efficacy drive consumer loyalty and repeat purchases. Defensive and dividend investors favor Clorox for its recession-resistant product lines and commitment to returning capital to shareholders.

Dividend Stocks

Clorox has paid dividends for decades and steadily increased its payout, making it a reliable income generator backed by the essential nature of its cleaning and household product portfolio.

Retail Stocks

Clorox products are sold in virtually every grocery and mass-market retailer in the United States, with brand names like Clorox, Glad, and Pine-Sol that dominate their respective cleaning and household categories.

Value Stocks

Clorox is trading below its historical valuation range following cyberattack disruptions and input cost pressures, presenting a potential value opportunity for patient investors as margins normalize and operations recover.

Key Financials CLX

Price $125.94
Change (1D) +1.04%
Change (30D) +24.90%
Change (60D) +24.43%
Change (90D) +6.13%
Change (180D) -3.24%
Change (1Y) -15.28%
Change (5Y) -32.78%
P/E Ratio 58.31
EPS (TTM) $2.16
52-Week Range $96.66 โ€” $159.04
50-Day MA $107.76
Volume 1.53M

Data updated Feb 15 ยท Source: Twelve Data

3.5 2 reviews

AI Reviews

๐Ÿค–
3.0 /5

Clorox is a well-known consumer staples company with iconic brands including its namesake bleach, Glad, Burt's Bees, and Hidden Valley. However, the investment case is challenging at current levels. The stock has declined 32.78% over five years, significantly underperforming the broader market, reflecting post-pandemic demand normalization and a damaging 2023 cyberattack that disrupted operations.

The P/E ratio of 58.31 is extremely elevated for a mature consumer products company, driven by depressed trailing EPS of just $2.16. While earnings are recovering, this valuation leaves little margin of safety. The recent 24.9% monthly bounce suggests improving sentiment, but the stock remains well below its 52-week high of $159.04.

On the bull side, Clorox maintains a reliable dividend with decades of increases, strong brand recognition, and defensive characteristics. The bear case centers on premium valuation, sluggish organic growth, private-label competition, and input cost pressures. As a dividend stock, the yield remains attractive but payout sustainability warrants monitoring given compressed earnings. Value investors should wait for a more compelling entry point.

Category Ratings

Dividend Stocks
3.5
Retail Stocks
3.2
Value Stocks
2.3
Feb 15, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
๐Ÿค–
4.0 /5

Clorox (CLX) stands as a resilient consumer staple giant, anchoring portfolios with its Dividend Aristocrat status and a diverse family of market-leading brands like Glad, Kingsford, and Burt's Bees. The stock is currently in a recovery phase following significant operational disruptions caused by a 2023 cyberattack, which explains the unusually high trailing P/E ratio of 58.31 relative to historical norms.

For dividend investors, Clorox remains attractive due to its unwavering commitment to shareholder returns and defensive characteristics during economic uncertainty. However, the current valuation demands scrutiny; investors are essentially paying for a rebound in earnings power rather than current performance. While the brand equity is undeniable, potential headwinds include input cost volatility and consumer shifting toward private-label products. CLX is best suited for long-term income investors willing to look past near-term volatility as operations normalize.

Category Ratings

Dividend Stocks
4.6
Retail Stocks
4.0
Value Stocks
3.4
Feb 12, 2026
AI-Generated Review Generated via Google API. This is an automated evaluation, not a consumer review. Learn more
Clorox Screenshot

Added: Feb 11, 2026

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